Brand Construction and Sales Strategy Optimization of 'Guchenghu' Crabs under New Circumstances
Abstract：Enhancing brand influence is an important means for agricultural products to enter the market and obtain high returns. How agricultural products finally reach consumers from the fields and ponds, appropriate market sales models and distribution channels undoubtedly play a promoting role in enhancing brand influence. This topic clarifies the current status of sales methods of 'Guchenghu' crabs, analyzes existing problems, and puts forward constructive opinions on how to optimize sales strategies to promote the brand construction of 'Guchenghu' crabs.
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Publication Date：2025-04-10
Online Publishing Date：2025-08-15(First online date of this platform, not the publication date of the document)
Pages：2( 13-14 )