Current Situation and Brand Enhancement Suggestions for the Tea Industry Development in Jiangxi Po Town, Pu'an County, Guizhou
Abstract：This paper elaborates on the current situation of tea industry development in Jiangxi Po Town, Guizhou. It summarizes the development measures such as enhancing brand influence through tea events, promoting projects to consolidate the industrial foundation, and strictly managing the process to ensure product quality. It also points out the main problems, including incomplete infrastructure, small-scale tea enterprises with backward processing technology, and the blind nature of tea farmers' planting and management. In response, it puts forward targeted countermeasures and suggestions, such as improving infrastructure construction, strengthening the governance and cultivation of tea enterprises, scientifically guiding tea farmers' production, expanding the scale of the trading market, and promoting the integration of tea and tourism industries, in order to help the local tea industry achieve high-quality development and enhance its brand awareness.
Keywords：Tea industryBrand enhancementTea-tourism integrationJiangxi Po Town
Publication Date：2025-10-15
Online Publishing Date：2025-11-07(First online date of this platform, not the publication date of the document)
Pages：5( 9-12,17 )