Research on the Current Situation, Driving Forces, and Path Optimization of Rural E-commerce Development in Shouguang City under the Perspective of Rural Revitalization
Abstract：Under the background of the rural revitalization strategy, Shouguang City has gradually formed a diversified e-commerce pattern by relying on its industrial foundation and policy advantages. Based on official statistical data, policy documents, and typical cases from 2020 to 2024, this study uses literature analysis, case studies, and indicator comparison methods to systematically evaluate its development status and driving forces, and proposes path optimization and safeguard measures. The research finds that the development of rural e-commerce in Shouguang City is not only due to internal strengths such as agricultural resource endowments, large-scale facility agriculture, and the agglomeration of new business entities, but also benefits from external conditions such as national strategic guidance, local policy support, and convenient regional transportation. In terms of development paths, Shouguang City has promoted the formation of an e-commerce ecological loop characterized by 'standardized production, intelligent circulation, and diversified sales' by building a dual support system of services and talents, optimizing supply chain collaboration, strengthening brand value, and innovating marketing channels. Infrastructure construction, policy coordination, quality supervision, and financial support provide comprehensive guarantees for its development.
Keywords：Rural RevitalizationRural E-commerceShouguang CityRural Economy
Publication Date：2025-12-25
Online Publishing Date：2026-01-16(First online date of this platform, not the publication date of the document)
Pages：5( 12-16 )