Real Obstacles and Collaborative Development Mechanism for Optimizing Rural E-commerce Supply Chain in the Yellow River Basin under the Context of Agricultural Digital Transformation
Abstract：This study focuses on the issue of optimizing rural e-commerce supply chain in the Yellow River Basin under the context of agricultural digital transformation. By comprehensively using methods such as literature research and field investigation, it analyzes the current development status and real obstacles. The research finds that the supply chain faces problems such as weak infrastructure, insufficient collaboration among stakeholders, and institutional environmental constraints, such as the lower internet penetration rate in rural areas of the Yellow River Basin compared to the national average and a spoilage rate of fresh agricultural products as high as 25%. To address these issues, a collaborative development mechanism covering dimensions such as policy, technology, and organization is constructed, and its effectiveness is validated through case studies such as Luoyang peonies and Lan'kao melons. The research conclusions can provide theoretical support and practical reference for the agricultural digital transformation and rural revitalization in the Yellow River Basin, promoting the optimization and upgrading of rural e-commerce supply chains to achieve targets such as reducing the spoilage rate of agricultural products to within 15% and shortening the upward cycle to 3-5 days.
Keywords：Agricultural Digital TransformationYellow River BasinRural E-commerce Supply ChainCollaborative Development Mechanism
Publication Date：2025-11-25
Online Publishing Date：2025-12-18(First online date of this platform, not the publication date of the document)
Pages：4( 7-10 )