Exploration of the Pathways for New Media Empowerment in the Brand Building of Rural Agricultural Products
Abstract：Under the background of the rural revitalization strategy, the branding of agricultural products has become a key link in the upgrading of agriculture. The emergence of new media has brought new opportunities for brand promotion. Although Xinkang Village has successfully registered the rice brand 'Gucun Xinkang' and actively developed ecological agriculture, it still faces problems such as a single brand, insufficient promotion efforts, and a shallow exploration of cultural connotations. Based on this, the study combines the actual situation of Xinkang Village and proposes a series of strategies, including formulating brand planning, establishing professional teams, optimizing content dissemination, conducting data analysis, and customer maintenance, aiming to assist in the construction of agricultural product brands, and hoping to provide useful references for other similar villages.
Keywords：New MediaAgricultural ProductsBrand Building
Publication Date：2025-10-25
Online Publishing Date：2025-11-14(First online date of this platform, not the publication date of the document)
Pages：4( 10-13 )