Research on the Dissemination and Application Effectiveness of Agricultural Technology through 'Three Rural' Short Videos in the Context of Rural Revitalization
Abstract：With the deepening implementation of the rural revitalization strategy, short videos have become an important medium for disseminating agricultural technology and promoting the development of the 'three rural' areas. Taking 'Shuzhong Taotujie' as a case study, this paper explores how her short videos integrate modern agricultural technologies into content creation, enhance the effectiveness of dissemination, and promote the popularization of agricultural technology. The study finds that by leveraging technologies such as drones, soil sensors, and smart irrigation systems, short videos achieve visual expression and precise dissemination of agricultural technology. At the same time, AI-based agricultural assistance tools and data feedback mechanisms enhance the interactivity and practicality of the dissemination. Taking practices in Shaoguan and Yunnan as examples, short videos demonstrate a strong driving effect in the popularization of agricultural knowledge, product sales, and rural economic growth. Short video platforms are playing an increasingly critical role in the final 'kilometer' of agricultural technology implementation, providing new pathways for agricultural modernization.
Keywords：Rural RevitalizationThree Rural Short VideosAgricultural TechnologyDissemination EffectivenessShuzhong Taotujie
Publication Date：2025-08-25
Online Publishing Date：2025-09-12(First online date of this platform, not the publication date of the document)
Pages：4( 7-10 )