Research on the Development Path of Agricultural Assistance through the New E-commerce Model of 'Short Video + Live Streaming' under the Rural Revitalization Strategy
Abstract：This study combines literature analysis with field research, focusing on the Yantai region to deeply analyze the current development status of the new 'short video + live streaming' model. It explores Yantai's agricultural characteristics and the current status of 'short video + live streaming' development, analyzes the existing problems in the development process, and proposes a series of solutions. First, it establishes a 'e-commerce + live streaming' industry college that integrates the government, enterprises, universities, and rural areas. Second, it builds e-commerce live streaming accounts and platforms, leveraging the power of 'live streaming + e-commerce' to create regional brands. At the same time, it actively explores the practice path and model of rural revitalization based on 'top streamers (village streamers) + e-commerce live streaming platform + regional brand + supply chain', to strengthen the standardization and quality supervision of agricultural products and promote the integration and development of industries. The research conclusions provide useful references for Yantai and other regions to promote agricultural development through 'short video + live streaming'.
Keywords：Rural RevitalizationShort VideoLive StreamingAgricultural Assistance
Publication Date：2025-03-25
Online Publishing Date：2025-08-15(First online date of this platform, not the publication date of the document)
Pages：4( 17-20 )