Application Research of 'Agenda Setting' in Meteorological Science Communication through New Media
Abstract：Using the annual best articles from 36 provincial (municipal, regional) government meteorological WeChat official accounts across the country in 2021, and the scientific articles and information from 11 meteorological WeChat official accounts during the landing period of Typhoon 'In-Fa', this study explores and draws on the 'agenda setting' theory from mass communication. It proposes specific measures and methods around three aspects: prominent topics, orientation needs, and reverse agenda setting, to enhance the effectiveness of meteorological science communication through new media.
Keywords：Agenda SettingNew MediaMeteorological Science CommunicationWeChat Official Account
Publication Date：2025-02-19
Online Publishing Date：2025-08-15(First online date of this platform, not the publication date of the document)